Lean Start-Up for Non Tech

March 6, 2016

We had a very interesting session with Rami Gazit on "Lean for Non-Tech".


Starting, building and operating a new business is done under conditions of extreme uncertainty, but we plan with confidence. Enormous energy is put into heavy business plans, but then real life intrudes and the reality is that there's only the vaguest resemblance between our plans and our actual work. So much wasted time! There's got to be a better way. 

Lean Startup is a methodology that favours experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting” have quickly taken root in the start-up world. Now it's time for the traditional businesses to adopt this innovative approach. 


The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. 


Rami's first suggestion was to fill in your Business Model Canvas using the Canvasizer tool. This team collaborative tool can help you figure out your business strategy, indentify your riskisest assumptions and then "get out of the office" and test them. 



As an example applied to non tech businesses, we can look at Dunkin Donuts Business Model Canvas

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